Joshua Fry
Designing apps and websites, often working with startups, and making music.
What I've been up to
Currently only taking consultancy clients.
Freelance UX research and design consultancy, working with agencies, startups and independent companies to create apps and websites.
Agency Partners: All Shapes, Zaang, WeAreIgnition, SteadyGo
Agency Projects Including: GOSH, Gates Foundation, Imperial College, Auction Collective, Doctor's Kitchen
Solo Projects Including: Heist, Duke Makes, Heirloom London, CharlieHR, Keyholding Company
Endlesss FM (2022 – 2024)
Heading up design to build collaborative music apps for web, desktop and iOS. Producing marketing sites, promotional videos, investment decks, arcade machines, social content and more with an innovative startup.
VisualDNA (2012 – 2014)
Sold to Nielson
Research and Product development, working on personality profiling products during the company's startup phase.
Goldsmiths College (2009 – 2010)
Music, Mind and Brain MSc with Distinction. Studying Cognitive Neuroscience and Psychology of Music, with a focus on Involuntary Musical Imagery aka Earworms, including study with BBC Radio 6 Music.
Publications
+
Other (2004 – 2012)
Paper boy, supermarket stockist, after school educator, dubious meat vendor, and key worker for extremely cool kids on the autism spectrum. I was also making websites and animations throughout... but didn't realise it could be a job back then.
Play
Antipersonality Test
An experiment in building personality quizzes with Webflow as a front end. When launched this project quietly went viral on Tumblr without me realising and over 3000 people signed up to a non-descript cult I inadvertently created.
Playing with repetition
Some fun geometric digital art experiments.
SIA SIA BOWIE BOWIE GIRAFFE GIRAFFE
For Webflow Maker day, initial test of a match pairs game using interactions and conditional visibility. Made in a way that doesn't make any rational sense, for the fun of seeing if it was possible.
Paint with Webflow
A basic pixel art tool made as an experiment, again using Webflow for things it shouldn't really do.
Music
My Instagram
Most of my latest stuff is here — I don't have a huge amount of time for music so focussed on making quick short songs with videos atm.
Featuring Fry
A few tracks that have made it as far as Spotify
'Adam' by Wagtale
A bit of lockdown fun recording one of my University band's songs
The Fry tapes
A literal 'check our my Soundcloud', playlist of various tracks I've made or played on over the years, mostly demos and such.